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SEA Specialist

As SEA Specialist, you work on improving the campaign structure for our campaigns on Google Ads and Microsoft Ads every day.

    Pros and cons

    • You're always optimizing the campaign structure based on input from other departments, such as our category teams and our Bid Management department.
    • You're experimenting all the time and test the latest Google products so our campaigns can become even more profitable.
    • You're looking for new developments in the field to improve the campaign structure for all our channels.
    • You work in a team of specialists, analysts, and data developers who have been working in this field for years.
    • You'll have to miss your colleagues and pets when you attend Google events.


    With a cup of coffee in hand, you go over yesterday's results. You notice that a lot more relevant search entries for washing machines landed on Coolblue.nl compared to the day before. Looks like your new Google Shopping negative strategy is working! You find some other search entries we can add to the negative strategy and plan a meeting with Data Development to automate this process. It's time for your call with the Google account managers. Let's see what the results of the new ad copy A/B test are. Our test version seems to be winning, which is exactly what we expected. 

    After lunch, you run over your presentation about the new campaign structure for phone cases. You're working on a proposal on how we can reduce the return rate by designing our campaigns in a smarter way. When you're done, it's already 4. Time for your meeting with the bidding team to discuss how we can best create an experiment for smart bidding. You quickly make some notes so the experiment can go live in the morning.

    Your specifications

    • You've completed a university degree in Business Administration, Economics, Marketing, or Information Management.
    • You're analytical, have a commercial-oriented mindset, and are able to transform complex data into logical solutions.
    • You have affinity with online marketing
    • You just started or have up to 2 years experience with Google Ads.

    Included by default

    • Money.
    • Travel allowance and a retirement plan.
    • 25 leave days. As long as you promise to come back.
    • A discount on all our products.
    • An extraordinarily good work environment, including freshly made snacks, monthly drinks, legendary Coolblue parties, awesome team activities, and an informal, playful department.
    • Challenging work which can make you forget you're even working in the first place.

    Questions about Marketing, sales & purchasing vacancies?

    Questions about Marketing, sales & purchasing vacancies?

    Marcella Marcella de Groot

    Application process

    1. Apply
    You've applied? Awesome. We'll get back to you as soon as possible.
    2. Introductory call
    One of our Recruiters will call you for a preliminary chat.
    3. Online assessment
    We'll ask you to take an online test, via which we'll determine if you possess the right level of expertise.
    4. First interview
    A Recruiter and a Developer will call you for a Skype interview to get to know you better and to answer any questions you might have.
    5. Flight
    We'll fly you to the Netherlands to meet us. Fasten your seat belt! We're flying you in so we can show you your future workplace. And while you're at it, you can check out Rotterdam, too. We'll even throw in a tour of the city.
    6. Offer
    We'll make you an offer you can't refuse.
    7. Hired
    Just sign here, here, and here. Booyah! You're hired.

    Apply for this job

    Apply now if you're interested in this vacancy! Make sure you have the following documents ready to add to your application.

    • CV
    • Cover letter

    Thanks for your application

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