With a cup of coffee in hand, you go over yesterday's results. You notice that a lot more relevant search entries for washing machines landed on Coolblue.nl compared to the day before. Looks like your new Google Shopping negative strategy is working! You find some other search entries we can add to the negative strategy and plan a meeting with Data Development to automate this process. It's time for your call with the Google account managers. Let's see what the results of the new ad copy A/B test are. Our test version seems to be winning, which is exactly what we expected.
After lunch, you run over your presentation about the new campaign structure for phone cases. You're working on a proposal on how we can reduce the return rate by designing our campaigns in a smarter way. When you're done, it's already 4. Time for your meeting with the bidding team to discuss how we can best create an experiment for smart bidding. You quickly make some notes so the experiment can go live in the morning.