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PPC Specialist

As a PPC specialist you are part of the Bid Management team. With this team you are constantly working to improve the results by determining the ideal bid for all the campaigns that we run in Google Ads, Microsoft Ads, Indeed and various price comparison websites.

    Pros and cons

    • You are always up to date on the results of our search campaigns and you share these insights with your team.

    • You are continuously working on experiments that make sure that our bids become even more profitable.

    • You are always looking for the latest news and developments about Google Ads and other search channels to improve our bidding strategies.

    • You collaborate with other specialists, business analysts and data scientists to make sure that all campaigns yield the highest possible profit.

    • You miss all those fun colleagues in the weekend.


    While enjoying your cup of coffee, you are looking at yesterday's results. Immediately you see that the conversion rate is increasing. When you look at different segments of the data, you see that it is mainly caused by Laptop campaigns. Not so weird, since the Back to School period just started. You do wonder whether we should invest a little more than we do know.. Quickly, you calculate a few scenarios to see whether it is a good idea to increase our bids or not. This seems to be the case, so you use this input to change the targets for all laptop campaigns. Afterwards, you send an e-mail to the Laptops team to share your insights. 

    After lunch you look at the slides from your presentation about the monthly results. The results for mobile campaigns have improved a lot thanks to measures you took in collaboration with André from Marketing Automation. A nice success to share with the rest of both teams in the results meeting later this afternoon!

    Your specifications

    • You have completed a university degree, preferably in the field of Business Administration, Economics, Marketing or Information Management. 
    • You are analytical, commercial and able to translate complex data to profitable solutions. 

    • Your level of English is excellent. 

    • You have 0 to 2 years of experience in the field of digital advertising.

    Included by default

    • Money.
    • Over 30 training courses at our own Coolblue University.

    • An awesome workplace. With freshly prepared meals, monthly TGIF drinks, epic Coolblue parties, and an informal, playful office space.

    • 25 leave days. As long as you'll promise to come back.

    • Travel allowance and a retirement plan.

    • An office at the best possible location. It's only a short stumble away from Rotterdam Central Station. Or a 2-minute walk.

    • Dutch language courses. To help you become a Rotterdammert.

    • An international work environment. With colleagues from places like Belgium, Spain, Australia, Mexico, and Italy.

    Questions about Marketing, sales & purchasing vacancies?

    Questions about Marketing, sales & purchasing vacancies?

    Marcella Marcella de Groot

    Application process

    1. Apply
    You've applied? Awesome. We'll get back to you as soon as possible.
    2. Introductory call
    One of our Recruiters will call you for a preliminary chat.
    3. Online assessment
    We'll ask you to take an online test, via which we'll determine if you possess the right level of expertise.
    4. First interview
    A Recruiter and a Developer will call you for a Skype interview to get to know you better and to answer any questions you might have.
    5. Second interview
    One of our Recruiters and Developers will call you for a Skype interview and ask you a bunch of difficult questions.
    6. Offer
    We'll make you an offer you can't refuse.
    7. Hired
    Just sign here, here, and here. Booyah! You're hired.

    Apply for this job

    Apply now if you're interested in this vacancy! Make sure you have the following documents ready to add to your application.

    • CV
    • Cover letter

    Thanks for your application

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