Being unconventional means that Coolbluers can and dare to be themselves; whether they are outgoing or like to work in solitude. This might seem contradictory, but it is precisely this unconventionality that unites us.
We are all doing this for the first time, so we do not always have the right answer straight away. But that doesn’t stop us from trying. We need to be unconventional to do what nobody has done before.
People who are true to themselves are hard to copy. That is why we always ask ourselves with everything we create: does this really suit us? Or can any other company easily copy it? If we cover our logo and the remainder cannot be recognized as Coolblue, it needs to be more unconventional.
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